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CAMPAIGN

Client : Peta India

Animal abuse cases are making headlines around the world every day, whether it’s the person who kills the Neighbor’s cat, the hoarder of sick and dying animals, or the starving dog is tied up outside in the middle of the winter. Animal abuse has several types which may be Simple Neglect, Gross Neglect, Intentional Abuse, Animal Hoarding, Organized Abuse, Ritualistic Abuse of Animal Sexual Assault. So, these cases of Cruelty cannot be overlooked as it has proven to have severe implications ranging from the fact that it is linked to other crimes, to the factual truth that these practices inflict great pain on these animals That have nobody to speak for them. Combating this menace of Animal Cruelty is a Journey that must be Undertaken and everybody including the Government, NGOs, and even Culture has a major role to play in this. The main aim of this campaign will be to develop an emotional attitude towards animals and try to instill the same in the coming generations to safeguard the lives of the animals, which are an important part of our ecosystem. The objective of the campaign is to spread awareness and appealing people to stand against animal abuse.

 

We had the opportunity to work on the subject where we had to solve a problem we see and experience in the 4th year. Hence, this was a good opportunity to raise awareness of this problem. The same problem has been experienced before. Most people don’t take it into consideration

As a result, this campaign was set up in order to promote different solutions to this problem.

Proposition

Peta India aims at spreading awareness against stray animal abuse and focuses on the notion that animals should also have the right to roam freely without being pursued and killed.

 

IDEA

Right to roam freely - ideation is about showing the visuals of the people who are doing abuse through animal’s point of view. To make people aware of how it feels like when someone is doing abuse on them and to show the cruel faces of the people who are doing the abuse. Why always show the ones who are getting abused and why not the ones who do abuse.

Objective

The objective of the campaign is to spread awareness and appealing people to stand against animal abuse.

Newspaper ads

Bus stop billboard

Posters

social media post

Article

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